Advertising Claim SubstantiationAvoiding Consumer DissatisfactionFocus Groups for Product Development

A consumer testing perspective

Food Preference TestingIntelligent Design in Sensory TestsMethods for Product Mapping

Preference testing, the No-preference option, Replication, and the Dufus Factor

Complete Blocks; Stuart Maxwell & McNemar Tests 

Developing marketing strategies as product opportunities

Sensory Discrimination TestsSensory Science: The Importance of EquivalenceTen Big Ideas in Sensory Science & Product Development

Better models for testing. Thurstone made easy

Proving equivalence in product research, sensory, and consumer testing 

 The 10 basic principles of human sensory function and sensation-driven consumer behavior.

The Psychology of Consumer PreferencesThe Siege on Salt: Does It Make Sense?The Top 10 Mistakes In Sensory Evaluation and Consumer Research




Unhealthy Foods: Why We Do We Keep Eating?

A Sensory Science Perspective